We constantly gather various opinions and demands from our customers and our information network, and search for new technologies; we create, develop, and produce our innovative products, especially cosmetic and food ingredients, by combining these obtained ideas. Our company name, Noupotentia Japan, also comes from nouveau (which means “new” in French) and nouer (which means “knot” and “bind” in French). Today, as the demand for environmentally friendly ingredients increases, we are focusing on the development of natural ingredients. In Product info. page, we will keep you updated on our ingredients.